Thursday 1 May 2014

Final Digipak


Final Website

http://stayhomeband.wix.com/stayhome

Evaluation Question 4

How did you use media technologies in the construction and research, planning and evaluation notes?

The first thing we had to do was create individual blogs on Blogger to allow us to post any work that we did towards our final products, from research and planning all the way up to the actual creation of the product. Blogger was a very useful tool to have as not only was it a way to submit our work but it was also a way to easily share information between each member instead of having to email each other all the work that we had done we could easily just take it off of the blog and repost it onto our own.

During the research and planning part of the course I had to use Youtube as a way to not only explore how other music videos look and work but I also used it to upload a lip-syncing task. From Youtube, I looked for other music videos of the same genre and could easily pause and print screen to evaluate different parts of a video. It was also a very easy application to use when you are uploading a video to your blog to use as you can either use the embed code which is directly underneath the video or you could search for a video on Blogger itself which will then add it to the post.

Slideshare and Prezi were two of the most important tools throughout the entire course, using them to upload different pieces of work and create a whole new presentation which the user can interact with. These two programs have been used all the way from research and planning where I created a Prezi to create a presentation on the history of music videos, right the way up to using Slideshare to upload an evaluation question.

Photoshop was a program that was a vital to the creation of the two ancillary products of a website and a digipak. The digipak was created and edited on Photoshop, using it to edit the pictures we had and add text and any other images on top to create a realistic, professional looking digipak. On the website, there is a logo in the banner that was created on Photoshop entirely, I used a font to create the ‘s’ and ‘h’ and then used a paint brush tool to round off the ‘s’ and blend it into the ‘h' and then I had to edit this picture and get it from a square to a circle big enough to fit the banner.

Final Cut was used to edit our video, we had to upload the footage that we had taken and then cut it, add transitions and construct a whole video that would be in time with the song. Different framing, cropping and tools were used to create a text which was nothing like the original unedited footage, giving it meaning and something our target audience could relate to.

Evaluation Question 3

What have you learned from your audience feedback?

In all three of our media products, feedback has been vital in the construction of them. We gathered feedback on all of our products from a number of different people, some of which were our target audience and some of which weren’t. We gathered this information in a number of different ways including questionnaires, on the spot feedback and websites such as Facebook on twitter.

Feedback for the video was much more regular than the other two, beginning with research on what the audience would like to see in the video, from which we gathered that they wanted a mainly performance based video but narrative was still important. Once we found out what the audience wanted to see from our video we created a draft version and got feedback for this and all subsequent version, where we were told that some shots were too dark, some performance out of sync and that we needed to get rid of the green screen background and replace it with something else.

The digipak also required quite a lot of audience feedback throughout the entire course of creating it. We followed the codes and conventions initially to create a first draft, and got feedback for each part of the digipak one by one. Starting with the pictures that we were to use for our front and back covers, we internally decided on two out of five pictures, one of which was ruled out for not being very clear and difficult to actually see what it was. Carrying on with the front cover, from the feedback we gathered we decided to have the name of it offset rather than in the dead centre of the picture, the font was too curly, and it should all be one word but each word a different colour and got feedback on which colours we should use. We then proceeded to get feedback for the back cover, which was much straighter forward since we had established a font the feedback that we received was that we should change the font colour and add more smalltext. The final feedback that we received was for the CD, where we were advised to have the logo curved and for a black CD with white text instead of a white CD with black text.


The website was much more straight forward with our feedback as the conventions of a typical alternative rock website were a very good guideline to making an effective website. Some feedback that we did receive though was that we should make the text more convincing as if it was a real band and to change the logo that was in the banner to go with the colour theme.

Evaluation Question 2

Evaluation Question 1